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OLGA's official Best Practices Guide Will Be Published Here.
Our goal is to integrate thoughts and practical experiences from our members to create the most comprehensive guide for online lead generation.
Tips for Advertisers, Agencies, and Marketers
Guidelines for success with Co-Reg campaigns
- As an advertiser, ALWAYS know exactly where your offer is being shown.
- Be clear about whether you are buying opt-ins or opt-outs.
Opt-ins are bound to cost more since they are more compliance adherent. A true opt in is when a user selects an offer, submits the selection request, then finds the confirmation in their inbox—an absolute must for maximizing a lead generation campaign.
- Be sure there isn't a forced selection of offers
- Are easy to bypass offers presented? Publishers should allow the user to continue on in the process and bypass offers that are not of interest. Any interruption in the sign up flow could potentially be perceived as "forcing" an opt-in and create a damaging user experience.
- Make sure the focus of the site is about the intended content rather than inundating users with offers.
- Incentives—if a user is receiving some type of product or service for signing up for a product or service NOT related to what they are signing up for—the quality of the lead lessens.
- There should be a clearly delineated unsubscribe or opt-out link in the auto responder.
- Clearly articulate the offer so that users understand exactly what they are signing up for.
- Manage campaigns in a timely manner. Changes such as copy, creative, turning offers on & off should be held to within one business day. If there is a longer lead time to provide such service, the value of the campaign and long term success is at risk.
- Demand 48 hour out clauses.
- Verify that an auto responder is sent for each offer. Buyer beware if a source does not include this service or if there is an additional fee. Auto responders filter out bad email addresses, provide unsubscribe options, excellent communication medium.
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