Online Lead Generation FAQs
What is online lead generation?
Online lead generation—also known as co-registration—involves the permission-based matching of consumers with marketers. Advertisers have the ability to garner leads from targeted consumers that are legitimately interested in their product.
How big is online lead generation?
During calendar year 2006, expenditures for online lead generation soared 73%, to $1.3 billion, according to the Internet Advertising Bureau, making lead-gen the fastest-growing segment of online advertising spending.
Why do Web sites use online lead generation?
It is a highly effective way for Web sites to monetize their user registrations, which, on a worldwide basis, are growing by several million each day. Web sites can use lead generation for revenue at any point after it has collected the user information.
Why do marketers use online lead generation?
Online lead generation is a very efficient way to generate quality, opt-in leads. Those leads can form the basis of a targeted database that can be used to drive transactions and create customer relationships.
How does online lead generation work?
When a consumer registers at a Web site, the site can show that user offers with the ability to select an offer from an advertisers to receive future communication from that said advertiser regarding a specific product or service.
How does this happen?
Registrants typically check boxes that are displayed alongside offers from marketers. Registrants can select none, one or multiple offers.
What happens next?
The user's information is sent to the specific advertiser after the user completes selects the offer. This data can be sent via real time, FTP, XML, email or any other format designated by the advertisers.
On what basis are consumers and marketers matched?
On a combination of demographic criteria pre-defined by the advertiser and the individual profile of the person registering on the Web site.
Do lead generation providers send advertising messages to the Web site registrants?
On occasion they do. Some lead generation providers will continue to market to a user until the user completes some necessary additional call to action.
Do lead generation providers sell registrants' names and other information to third parties?
Under no circumstances should such information be sold to third parties.
Do marketers use online lead generation solely for online marketing?
Some do, but many use the leads for direct-mail, telemarketing, data mining and other direct-response initiatives. Some companies have consumers complete surveys and use the results to learn more about their audiences faster than they can via off-line techniques. |
