OLGA's Mission

OLGA's mission is to promote best practices in online lead generation, co-registration, and related online marketing disciplines.

Our aim is to educate Web site publishers and marketers about the benefits of user-friendly, high-quality opt-in leads, and to represent their interests in legislative and regulatory venues.

Objectives:

Become the ultimate resource for information about Co-Reg
Create a portal of information that demonstrates methodologies, user experiences, parameters for measuring success for marketers, and publish case studies
Provide an interactive platform to foster industry communication
Utilize a collaborative approach to establish guidelines for best practices
Define, refine and constantly improve the user experience.
Create standards and guidelines for I/O terms, data collection processes, and abuse complaint management
Interact with legislators to ensure self-regulation and become a trusted resource for information about online lead generation and co-registration
Increase share of budget by helping marketers and publishers navigate the marketplace
Generate awareness for the opportunities created by online lead generation for advertisers, marketers, and publishers
Support industry research and market studies