Mission:
The Online Lead Generation Association’s mission is to promote best practices in online lead generation, co-registration and related online marketing disciplines. OLGA educates Web publishers and marketers about the benefits of user-friendly, high-quality opt-in leads and represents their interests in legislative and regulatory venues.

History:
OLGA was originally launched in November of 2005 by Dan Felter. Over the years it has served as an important resource for the industry. After a brief period of inactivity, the association will be re-emerging soon.